Commercial
Beijing Longfor Changying Paradise Walk
Information
Location : Beijing
Client : Longfor Group
Interior Design:Asento
Floor Area : 35520 ft²
Project
Introduction

Based on our analysis, the current "Generation Z" (those born between 1995 and 2009) has emerged as a dominant consumer group. The B2 floor of Changyang Tianjie, known as the "Hi Zone," is a hidden gem designed specifically for young people of this generation. It offers a wide range of items that cater to their interests, including figurines, trendy collectibles, miscellaneous goods, popular food, handmade products, and tabletop games. This space provides a fresh perspective on consumerism, injecting new energy and adding value to traditional commercial areas. It boasts a youthful, flexible, trendy, eye-catching, and cool ambiance. So, let's make the most of our leisure time and enjoy ourselves to the fullest in this exciting zone.


The elevator hall breaks through the conventional static lighting environment and incorporates a flow-style interpretation, becoming a new element within the space. This design adds a richer sense of dimensionality and a heightened hierarchical perception to the otherwise orderly interior space.


In the commercial aisle area, we have opted for customized panel lights that are seamlessly integrated with the ceiling structure, giving it a stylish and clean appearance. These lights not only fulfill the lighting requirements of commercial spaces but also complement the ceiling structure. Additionally, flexible track lights have been strategically chosen to accommodate various functional lighting needs as the layout of the shopping mall evolves.


The lighting in the entire store area is designed to meet the scenario needs of consumers in different zones through flexibility, functionality, and variability. The first factor that stimulates people's senses in the space is the use of varied colors. Colors attract people's attention because they evoke different psychological responses, symbolizing qualities such as magnificence, nobility, elegance, or vulgarity. Additionally, the combination of colors and shapes helps us better identify graphics, thus achieving the maximum commercial effect.


In the restroom, we have chosen colors as a means of expression. By incorporating different lighting colors that change during consumer use, we add a touch of detail to the space. This approach not only enhances the novelty of the restroom but also requires strict control over the appearance of the lighting fixtures when combined with the interior design. This ensures a proper expression of the overall atmosphere of the space.